|
Are You Barking Up
The Same Tree as All The Other Dogs.... And Ignoring The Green
Pastures
Whether your target is consumers or
businesses, it's likely you have a challenge in today's market. How do you get a
prospect's attention and ultimate business without giving away the
farm?
Is your strategy based on the best
price? The best service? Reputation?
Guess what? Chances are your
competition is doing and saying the same
thing.
To continue, click
here
-------------------------------------------------------------------------------------
Americans, Always In Financial
Crisis
As a rule, Americans are
lousy at saving money and planning for the future.
To many, fiscal responsibility means
just spending what you have and not a penny more. Those that are less
conscientious, will borrow from future earnings, in the name of instant
gratification or the lure of that big future pay day.
This is not a criticism, it's just an
observation. After all, who among us has not lived this rationalization. Let's face
it, we are brought up to aspire to live the American dream of home ownership. And
what exactly is that dream? Spend every last dollar you have to "own" a home, incur
a mortgage, and spend the next thirty years paying it off.
To
continue, click here
------------------------------------------------------------------------------------
Adjusting Your
Business To The Post Fiscal Cliff Reality
So, you think
the fiscal cliff was averted and the economy was saved. Well not so
fast.
True, some of the major issues were
resolved in the final hours of 2012, but a new set of challenges may be right
around the corner for your business.
While the vast majority of
Americans will not see a personal income tax increase increase in 2013, every
American worker will indeed have less money in their paycheck beginning
immediately.
To
continue, click here
-------------------------------------------------------------------------
For Businesses, Time Means
Money
Think about what your business would
be like if your customers had to have all their money together before they can do
business with you?
Well, it really wasn't that long ago
when that was in fact reality for most consumers. It seems like they've been around
forever, but credit cards as a common payment tool is only a little over thirty
years old.
To
continue, click here
--------------------------------------------------------------------
Closing The Gap Between
Businesses and Consumers
Sometimes I wonder, do businesses
really want more customers?
It's not a silly question. As I walk
around town, I see signs in the window such as, American Express Not Accepted, No
Personal Checks Accepted or even No Bills Over $20 Taken. If it were my business, I
would want to provide every path to a sale humanly possible.
As a consumer, I would on occasion
have to bypass a restaurant or some other business because they simply did not
accept American Express. Why?
To
continue, click here
|
